We Are Animals
We were given the daunting honour of resurrecting an advertising icon after nearly a decade away from screen- Pork Peperami. And to make the task even more difficult, he'd now adopted a couple of mates, Chicken and Beef. Taking its influence from the earnest world of sports commercials, we created the 'We are Animal' campaign, which included a stunning animated spot directed by Rik and Mario at Partizan.
Porkie Town
To launch the campiagn we created a pop-up store to rival Nike town…Porkie Town. The shop was stocked with Peperami merchandise, which in no way plagiarised other sports bands (cough). The shamless parody continued in social and online.
